Town Committee to Host Tourism Expo and Conference
Jennie Green | 2/17/11
Senator Al White, Director of the Colorado Tourism Office, will be the keynote speaker at the 1st annual Pagosa Springs Area Tourism Conference and Expo on Tuesday, February 22 at the Ross Aragon Community Center in Pagosa Springs, Colorado.   Businesses are encouraged to attend the 2011 Tourism Conference and Business Expo to learn more about tourism in Pagosa Springs and Southwest Colorado, explore advertising opportunities and forge new partnerships with other area businesses.  

tourism expo & conference pagosa springs
This educational event will feature speakers on a variety of tourism and marketing related topics.   In addition, a business expo will be featured to introduce you to local business resources and area advertising vendors.  This event is free of charge and open to the public.  We invite you to come learn more about tourism in the Pagosa Springs area, explore advertising opportunities and forge new partnerships with other area businesses.  

Let’s grow tourism together!
Conference Sessions: 9:00 am – 5:00 pm (South Conference Room)
Expo Vendor Presentations: 10am – 5pm (West Conference Room / Arts & Crafts Room)
Business Expo: 10:00 am – 3:00 pm (Multi‐purpose Room)

Learn more about possible ways to reach area tourists in the Business Expo:
  • Adworks
  • All Aboard Magazine
  • Around 505
  • Cassio Group 
  • Colorado State Vacation Guide
  • Colorado Vacation Planner
  • Durango Herald
  • Four Corners Broadcasting
  • Gateway Reservations
  • Hutton Broadcasting
  • KWUF Radio
  • Region 9 Economic Development
  • Pagosa Springs CDC
  • Pagosa Springs Chamber of Commerce
  • Pagosa Springs Real Estate Guide
  • The Pagosa Springs SUN
  • Texas Monthly
  • MTECH Business Development
Coffee / Pastries (available for sale) by Higher Grounds: 9:00am – 11:00am; 1pm – 3pm (Multi‐purpose Room)
Lunch (available for sale) by Plaza Grille: 11:00 am – 1:00 pm (Multi‐purpose Room)
Networking Event: 5:00 pm – 6:30 pm (South Conference Room) 
Networking event sponsored by Pagosa Springs Town Tourism Committee, Pagosa Springs Area Chamber of Commerce, Pagosa Springs Community Development Corporation and the Pagosa Springs Lodging Association
Keynote Address 
9:00 am – 10:00 am
Introduction to Tourism Conference with Overview and Outlook of Tourism in Colorado in 2011 and beyond
Presented by Kelly Barbello, Industry Relations and Welcome Center Program Manager, Colorado Tourism Office

Conference Sessions
10:00 am – 10:45 am
Understanding Pagosa’s Tourists
Who is visiting Pagosa?  In this panel discussion, you will learn more about the tourists that choose Pagosa Springs as their vacation destination – and why they choose Pagosa Springs.  
Panel Discussion with: Jennie Green, Keely Whittington

11:00 am – 11:45 am
Being in Business in a Tourism‐based Economy
Most businesses in Pagosa are not entirely dependent on just locals or just tourists – in fact, they need both in order to succeed.  This panel discussion will provide insight from Region 9 and Fort Lewis College Small Business Development Center on ways to maximize success in a tourism‐based economy. Presented by Laura Lewis Marchino, Assistant Director, Region 9 Economic Development. Tentative: Joe Keck, Director, Fort Lewis College Small Business Development Center
12:00 pm – 12:45pm
Evolving Marketing Trends
Marketing is evolving more rapidly than ever.  Do you know how to leverage Trip Advisor, Facebook or Yelp to maximize impact but minimize efforts?  Have you heard about QR Codes?  Do you know what is being said about your business online?  Join this session to learn more.  Presented by MMG Worldwide

1:00 pm – 1:45pm
Reaching Tourists in Nearby States
Many of Pagosa’s tourists are from outside of Colorado, such as Texas, Oklahoma, New Mexico and more.  Learn more about ways to reach out of state tourists.
Presented by Julie Williamson, Texas Monthly; Carrie Koenig, Weaver Group; State of New Mexico

2:00 pm – 2:45pm 
Introduction to Pagosa Area Organizations 
Are you confused about which group or whom?  This session will provide an overview of the various organizations involved in reaching tourists – and will look at the best ways to maximize your involvement with each.
Panel Discussion with:  Jon Johnson, TTC Board Member;  Pagosa Springs Area Chamber of Commerce; Steve Vassallo, Director, Pagosa Springs Community Development Corporation.

3:00 pm – 3:45pm
Reach Tourists through Trip Advisor
A webinar session conducted by Trip Advisor with an overview of how Pagosa Springs and its businesses fare on the extremely popular travel planning website. Presented by Trip Advisor

4:00 pm – 4:45 pm
Organizing and Promoting Events in Pagosa Springs
As a tourism destination, Pagosa Springs benefits from having more events.  Events provide something to do and can also be a reason to visit.  In this panel discussion, the most successful area event organizers will provide their thoughts on creating a successful event in Pagosa – and how they’ve promoted them.  
Panel Discussion with: Morgan Murri, GECKO Founder, TTC Board Member; Mary Jo Coulehan, director, Pagosa Springs Area Chamber of Commerce; Crista Munro, director, FolkWest.
The Conference is sponsored by the Pagosa Springs Town Tourism Committee.   For more information, contact Jennie Green at 970‐903‐9728 or, or visit the TTC website.

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